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Resume
About me
I am a self-motivated and driven graduating business student with an innovative and forward thinking mindset seeking an opportunity to apply my experiences in sales, content generation, digital and social media marketing, market research, and project management to make a meaningful impact in a collaborative and high performing work environment.
Education
James Madison University, Harrisonburg, VA - Bachelor of Business Administration (BBA)
Major: Marketing | Concentration: Digital Marketing
Organizations: Phi Sigma Sigma Sorority, JMU Women in Business, JMU Global Ambassador, JMU Dodgeball Club
Study Abroad, James Madison University – London, England (Summer 2024)
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Completed Coursework in British Communication and Media Studies
Work Experience
Marketing Intern - Nico Didonna, London, England
A London based fashion design company
May-July 2024
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Lead planning, creative development, and execution of website and social media campaigns
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Showcase new collections online and through social media channels in innovative ways with the aim of improving engagement levels
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Analyze social media engagement data and identify trends in customer interactions to determine optimal target market
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Drive customer loyalty through a consultative selling and customer centric approach
Marketing Intern - Connecticut WebPro, Westport, CT
A provider of responsive website design and digital marketing services
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Optimized website content and structure for search engine visibility
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Collaborated with designers and content creators to develop engaging visual and written content
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Monitored and responded to customer inquiries and feedback on social media and other channels
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Conducted market research to identify target audiences and messaging
Marketing Externship - Infraday, Brooklyn, NY May - June 2023
A multi-media marketing agency that provides comprehensive marketing solutions
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Created meaningful customer interactions and brand loyalty through marketing content creation and delivery
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Developed content for a multichannel marketing campaign to build awareness for a national infrastructure event
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Executed a research study focused on micro-mobility on college campuses and the impact of artificial intelligence on the infrastructure industry
Summer Leadership Program – Synchrony, Stamford, CT June 2022
A leading financial services company delivering a diverse set of financing solutions and innovative digital capabilities
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Participated in daily training sessions focused on personal branding, skill development, and the value of diversity
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Conducted research on workplace diversity and presented to the Diversity and Inclusion Leadership Team
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Attended job shadowing sessions across various marketing, sales, and product management roles
Certifications
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